"E-magazine was about to give up on direct mail since their vouchers and double postcards weren't working. Our 12-page magalog saved the day — pulling more than twice the net response as the control (over a 100% increase), a better P&L, and 40% cash with order on a soft offer."
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"With miniscule returns on double postcards, Cowboys & Indians (the luxury western lifestyle magazine) tested this full-blown 6x9 package. To say it was a winner is a bit of an understatement — it pulled a net response 80% better than the control, and paid for itself."
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"TV Guide needed a package to announce their move from a digest to full magazine size. The 9x12 poly format allowed us to not only show the actual size and introduce newly designed pages and spreads, but shout a 52 issues for the price of 26 offer. A big home run!"
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